Na rozhraní ideonym a pragmatonym : jména parfémů a jejich souvislost s olfaktorickou percepcí

The study deals with parfume names from the beginning of the 19th century until the 1980s. It looks into parfume names in relation to the position of perfume in social and subsequently marketing context and characterizes the changes and trends in nomenclature. Descriptive words, typical for the 19th century, are replaced by metaphorical ones. The perfume becomes a means of expressing one’s personal identity and the name plays a significant role in the process of accepting the fragrance and identifying with it. A lack of descriptive and qualificative names in favor of metaphorical ones also proves a shift in perfume perception as an artistic object, which supports the initial hypothesis that perfume names (perfumonyms) can be seen not just as a subgroup of pragmatonyms, but also as a distinctive subgroup of ideonyms.