MARKETINGOVÉ INŠTRUMENTÁRIUM V PROCESE AKCEPTÁCIE PROJEKTOV PRI AKCELERÁCII ROZVOJA ZAOSTÁVAJÚCICH REGIÓNOV

(Slovak title: Marketingove instrumentarium v procese akceptacie projektov pri akceleracii rozvoja zaostavajucich regionov). The aim of the study is to present and describe a possible interaction between current trendy economic spheres - project management and marketing. On the basis of the performed research, the authors identify key elements of new specific marketing instrumentary which might be applied by project presentation for publics, and project implementation within a developing region of the Slovak Republic. The method was analysed in praxis for a chosen type of project related to the long-life education which was implemented in the developing region.