Tytuł pozycji:
PRIORITIES OF TRADE ENTERPRISE POTENTIAL FORMATION AND DEVELOPMENT AT DIFFERENT STAGES OF ITS LIFE CYCLE (Priorytety formuvannia ta rozvytku potentsialu torhovelnoho pidpryiemstva na riznykh stadiiakh yoho zhyttievoho tsyklu)
In the article the concept of organizational life cycle is considered, the author's sight at target directions of development of the enterprise which promote its transition from one stage of life cycle on other is presented; priorities of formation and development of potential of trade enterprise at different stages are reasonable.