THE INTEGRATION OF THE SOCIO-ECOLOGICAL-ECONOMIC FACTORS INTO THE REGIONAL STRATEGIC MANAGEMENT SYSTEM (Intehratsiia sotsio-ekoloho-ekonomichnykh faktoriv v systemu stratehichnoho upravlinnia rehionamy)

In the article the sense of the 'economic potential' notion and its structural elements are considered. The author analyzed the interrelation of an enterprise's economic potential and regional economic potential. The algorithm of the strategy for developing the potential of the regional socio-ecological-economic system is offered. The structure of the management levels and strategy elaborating for potential development are viewed. The author considered the essence of cluster approach to strategic management of the regional development, its advantages and opportunities of use.