Agile practices of enterprises in the face of the challenges of digitization

Purpose: The aim of the article focuses on identifying the ways in which companies respond to the requirements of digitalization and what actions they take to maintain their competitiveness. Design/methodology/approach: The article presents the results of research conducted in April and May 2023 on a research sample of 303 respondents, aimed at understanding the adaptation of organizations to the challenges of digitalization through agile practices. Findings: The findings underscore the importance of fostering organizational culture that promotes adaptation and continuous learning, investing in digital skills training, embracing new technologies, and enhancing operational flexibility through agile practices. Research limitations/implications: Limitations include the potential lack of representativeness in the research sample, reliance on self-reported data, and the absence of longitudinal data. Future research could focus on expanding the sample size, conducting longitudinal studies, and exploring success factors in agile implementation. Practical implications: Practical implications include recommendations for companies to focus on developing organizational culture, investing in digital skills training, adopting new technologies, and enhancing operational flexibility through agile practices to improve competitiveness and resilience in the digital era. Social implications: Social implications involve fostering a culture of continuous learning and innovation within organizations, which can contribute to economic growth and job creation in the digital economy. Originality/value: This article's originality comes from its thorough analysis of agile practices within digitalization, combining literature and empirical research to offer practical advice for companies facing digital transformation challenges.