Promotion of the Polish furniture industry abroad

The furniture sector in Poland has been achieving very good export performance. The factors that contribute to it are: well-established brand of the Polish manufacturers abroad, belief in good quality of products manufactured in Poland, access to raw materials base and relatively low manufacturing costs in Poland. Nevertheless, a major challenge for the furniture industry is to establish its position in global design and to create aesthetic trends. While strengthening the position of Poland on the international markets it is also worth paying attention to several instruments, such as market research or cooperation with schools and universities, which could contribute to an increase in competitiveness of the Polish companies in the furniture sector.