Chinese goldsmithing – luxury craft or luxury products?

Purpose: The text presents the crafts related to precious metals in terms of the importance of gold in China's economic culture; the development of jewelry manufacturing techniques and their makers, the jewelry market divided into the geographical location (within the PRC); the needs and preferences of the demand side, as well as the gender and age group of the final consumers. The aim of the article is to answer the question whether Chinese goldsmithing is associated with luxury or associated mainly with the production of luxury products. Design/methodology/approach: The research method used was desk research – an analysis of the literature and articles written by Chinese journalists based on interviews with goldsmiths. Findings: The article points out that the contemporary group of Chinese goldsmiths is very diverse. Although gold is associated with luxury and a good financial situation, the profession of a craftsman is not as closely associated with this social consciousness. Originality/value: The article presents the topic of goldsmithing, which is relatively rarely represented in the literature of economic sciences.

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Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).