Context-social model of prosumption in e-commerce : analysis of a prototype solution for clothing industry

The aim of this paper is to look at cooperation practices between producers and prosumers in e-commerce and to explore future possibilities. The paper presents project of an innovative solution utilizing habits of social media users to provide valuable suggestion to clothes’ purchasers. Described system will enable not only acquiring opinions on specific products by also its correlations with other items. Recommendation system could be also utilized by clothes manufactures and sellers to deliver valuable data about consumers real opinions and preferences. The last decade has seen a considerable increase of online shops for fashion goods. Technological advancements, improvements in logistics, and changes in buyer behavior have led to a dissemination of apparel goods and respective data on the Web.

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Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).