ACTIVATION OF INNOVATIVE PROCESSES OF MACHINE-BUILDING ENTERPRISES ON THE BASIS OF THE FACTOR OF INNOVATIVE CULTURE (Aktyvizatsiia innovatsiinykh protsesiv pidpryiemstv mashynobuduvannia na osnovi faktora innovatsiinoi kultury)

The role of innovative culture is elucidated in the innovation development of machine-building enreprises. Factors which brake innovative activity of domestic machine-building enterprises are characterized and the stimulative effect of innovative culture is grounded. Interconnection between the innovative potential and innovative culture is outlined and the stabilizing and developing components of innovative cultures singled out. The new type of culture is offered for consideration and practical use: the culture of states and culture of action. Main principles and functions of innovative culture are characterized with a special accent on a motivational function which co-ordinates interests of all the participants of innovative cycle. Cascade and spiral models of innovative culture, which characterize its life cycle and determine the prospects of development are described.