RESEARCH OF MAINTENANCE QUALITY OF REGIONAL RETAIL PHARMACY NETWORK AS BASIS OF LOYALTY ACHIEVEMENT OF THEIR CLIENTS (Ukrainian title below)

(Ukrainian title: Doslidzhennia yakosti obsluhovuvannia rehionalnoi rozdribnoi aptechnoi merezhi yak osnova dosiahnennia loialnosti yikh kliientiv). In the article it is probed and the features of activity of pharmacy retail networks of regional level are analysed. The features of queries of users are certain in relation to the grant of pharmaceutical services. The basic failings are exposed in activity of subjects of management of pharmaceutical market of Ukraine at regional level that hinder their effective activity.