OBRAZ A TEXT, VZTAHY A ODLIŠNOSTI. ROLE JAZYKA VE VIZUÁLNÍCH OBORECH

The paper explores the relationships and distinctions between pictorial and linguistic symbolic systems. It addresses the issue of the interplay between these media and symbolic systems. The paper explains why we cannot speak of any “pure” approaches and why it is necessary to be familiar with these mixed strategies. The central hypothesis is based on the idea of mutual "lending" of strategies and influences, leading to the emergence of a "new homogeneity," or a new semanticity and conceptualization. The main question posed is: How does the linguistic symbolic system influence images, and how does the image symbolic system, in turn, influence language under contextual pressures? The first objective is to identify and analyse suitable examples of these pressures and “borrowings” to determine the domains of language and imagery. The analysis seeks to understand when these symbolic systems are most effective in their functions, when they exchange strategies, and what new meanings arise from this exchange. The second objective, derived from the first, is to defend the irreplaceability of the unique “message of the samples” (images) and how they symbolically create their version of the world in an irreplaceable way through words. Additionally, the paper aims to define a functional and irreplaceable space for words within the realm of visual art.