„Świat przedstawiony” zamiast obrazu rzeczywistości? Kreacyjny potencjał mediów brukowych

The article presents the considerations, that the tabloids (here: the press and gossip portals) promote distorted, but suggestive picture of the world. These media have enormous creative potential. Under this concept the ability to create a false vision of reality (rather than reflecting it faithfully) is meant. The article is divided into two parts, an analysis of media discourse is the first of them. The author tries to determine if the tabloid articles and gossip portals respect the principle of accuracy, brevity and of regulation of journalistic ethics. Research helps deduce the following conclusion: tabloid media break "factual pact." The media create a false picture of the world and they use the mechanisms of fiction, rather than reflect reality. In the second part of the article the author focuses on the language, typography and graphic persuasive mechanisms that are present in the tabloids and gossip websites. Case studies were preceded by reflections on the relationship between persuasion and manipulation.