Kreowanie tozsamosci internetowej. Przyklad Facebooka jako tworcy sztucznej inteligencji

In this article the author deals with the issue of creating an Internet identity, paying particular attention to the profiles created on social networking site – Facebook. The analysis is based on two theoretical foundations, Marxism on the one hand, and on the other – the theory of artificial intelligence which was developed by computer science. Concepts formed on the basis of artificial intelligence help illustrate the form of subjectivity which is created in the network. Drawing on the vision of Marxist dialectics and alienation, the author tries to visualise the interaction occurring between the users and their avatars on Facebook, recently the most popular social networking site.