Corporate social responsibility as a source of competitive advantage

Interest is growing in issues of corporate social responsibility. Th e need to develop this theory is raised not only by entrepreneurs themselves but also by a number of other parties to socio-economic life who aff ect functioning of businesses. Enterprises which have implemented CSR gain competitive advantage by improving their image. Contemporary buyers are driven not only by quality and price of a commodity but also by company reputation. In addition, fi rms realising CSR assumptions become popular, win awards and thereby attract new custom.(original abstract)