Marketynhovyy potentsial u pidvyshchenni prybutkovosti pidpryyemstva

In this article economic substance of the marketing potential of the company as a unity of economic and market potential is exposed; the factors that form its structure are characterized, the strategic analysis of marketing potential of the company to improve its profitability is carried out, the model of the "tree of goals" is generated, the opportunities are assessed and the proposals are justified to increase the marketing potential. The impact of increased marketing potential on increasing profitability of the company is revealed.