Perswazja polityczna z perspektywy psychologii społecznej

The article presents political persuasion from the perspective of social psychology. Particular attention was paid to two strategies of influence: the ambiguity of political messages and framing the interpretation of political issues. Typologies of these strategies and their examples are presented. The aim of their presentation is to educate the recipients of political communication and make it easier for them to identify manipulative methods used in political discourse. Moreover, ways of defending against political manipulation are described, with particular emphasis on motivation to carefully analyze persuasive messages used by politicians and other agents of social influence.