Komunikace dětí v mediálním prostředí

On account of the recently growing linguistic interest in baby talk, the author devotes the article to the children communication in media environment. The linguistic material is taken from the Czech television programme for children, entitled: Neviňátka, so it concerns the so called: institutional dialogue. The author presents tendencies typical for the replies of children to the TV presenter’s questions, for example: not answering in “full sentence”, taking advantage of the already acquired knowledge in a new context, elliptic form of answering caused by departing from syntactic model comprised in a question, etc.