Zastosuvannya marketynhovykh pidkhodiv do stymulyuvannya innovatsiynoho enerhozberezhennya u sferi teplopostachannya mista

The necessity of marketing approaches' using to stimulate the introduction of innovative energy saving technologies in housing and communal services of Ukraine, in particular, in heat supply sphere is proved. Targets and stages of reduction of power resources consumption by municipal sector are defined. The basic energy saving directions and corresponding actions of local authorities for formation of demand and advancement of innovative energy saving products for sphere of a heat supply for example of Sumy city are generated.