Social Role of the Mass Media – a Component of the Strategy ”Kazakhstan – 2015”

In Kazakhstan media space is extending, it actively influences the public consciousness being a powerful tool of information, cultural and educational ties, a factor of development of creative abilities of an individual of the new millennium. In this regard, social relationships and models of modern identity get more complex, forcing us again to try to understand such phenomena as “media” and “media culture” and their role in society. Therefore, the role of the media remains important in our country. As the President of Kazakhstan Nursultan Nazarbayev noted: “We shall dramatically increase the informational content of the life of Kazakhstani society, widen the ability of Internet technologies both in informing citizens and in strengthen the ongoing” feedback” betwee the state and the population”.