Tytuł pozycji:
Zmiany w modelu działalności firm handlujących gazem wywołane procesem liberalizacji rynków energii
The aim of this paper is to discuss the impact of natural gas market liberalization on gas companies’ business models and the adoption of marketing orientation and client-focused approach. Main effects of market liberalisation are described as well as the milestones for creation of a single European gas market. A case study of leading British energy company Centrica serves to illustrate successful business model.