Satysfakcja pozakupowa i dysonans pozakupowy jako czynniki determinujące reakcje konsumenckie

This article attempts to determine what psychological factors make the man choose and purchase a particular product or service. It is an obvious fact indeed that after any purchase, there are various kinds of feelings associated with it – ranging from extreme dissatisfaction to satisfaction and even delight. It is the role of the following article to present the elements which determine after-purchase sentiments.