Дискурс массовыіх демонстраций

The paper proposes an analysis of a phenomenon of mass demonstration in terms of a theory of communication and the dialogue grammar. The semiotic difference between “communication” and “demonstration” is taken into account. The operational concept of polilogue provides models of unilateral and multilateral interaction that can be estimated in their functional parameters. Mass demonstrations in Russia in 2011-2015 were examined as examples. The scheme of analysis is based on the Voloshinov-Bachtin’s model, issuing from the social event of speech interaction. Each mass demonstration reveals different social positioning of its participants. Polyphony and unison representing the united force in the general social position can be effective forms of action in mass demonstrations.