Transformacje wzorców baśniowych w literaturze dziecięcej obecnej na współczesnym rynku wydawniczym

What the contemporary publishing market offers the youngest readers are texts that make various forms of fairy tale characters — a strongly representative group among them consists of texts that are transformations of fairy tale patterns that are deeply rooted in the mass imaginations (including children’s imagination), which promote a new version of a well-known story: fairy tale renarrations. Such texts not only constitute evidence of changes in the fairy tale genre, but also prove the continuous updates on fairy tales. The aim of the article is to present and discuss how the authors modify specific characteristics of the fairy tale and play with its tradition. The examples of recognizable fairy tale patterns that are deeply rooted in the culture (Little Red Riding Hood, Snow White, Hansel and Gretel, Sleeping Beauty, Cinderella) were used to present the primary mechanisms of use and modification of fairy tales in children’s literature on the post-2000 Polish publishing market. The description of intertextual relationships between the fairy tale patterns and their renarrations (renarration mechanisms) has been supplemented with an analysis of influence of popular culture on children’s literature (interpenetrating of cultural and literary circulations) and the fashion for fairy tales. The studied works include those that have been written with gender education in mind, promotion of knowledge on rights of a child or the environment and those primary aim of which is to entertain the young audience through reading. The article is also an encouragement to reflection on the genealogy of contemporary fairy tales and the shape, in which the “children’s fabulous fairy-tale-sphere” functions, and the factors that influence it.