Nowe oblicza przewodnika w kontekście rozwoju kultury uczestnictwa

The article presents the problem of guides in the context of new media phenomena. New forms of guides are presented with the concepts of participatory culture, collective intelligence and crowdsourcing. Emphasis is placed on the problem of “co-creation” of the tourist experience, which replaces the “reproduction” in the traditional model of tourism narrative. Theoretical presentations are supplemented by an example of a new type of guide created within the wiki model. Presentation of the confl ict between Wikitravel and Wikivoyage serves to illustrate the complexity and ambiguity of new forms of cooperation.