Determinanty gatunkowe i stylistyczne porad medycznych w czasopismach dla kobiet*

This article presents the results of qualitative research of texts including medical advice printed in women's magazines, which have been published for the last few years. The analysis of the collected material allowed the author to describe a genre's model, sender-receiver model and its stylistic register using a qualitative method. Advice in women's magazine use texts and they are interesting examples of advice's discourse. Because they are available for everyone, I believe my choice of material was definitely correct. If they were treated as merchandise, the price, the mode and the mass production, which decide about their popularity and brand on the Polish publishing market, would be important.