Jobcoaching – a Method of Age Management in an Organisation

Population aging phenomenon, which takes place globally, forces organisations to change their approach to human resource management. An interest in humanistic approach to management issues, including human resource management, that has been recently popular among HR experts, became the starting point for the analysis presented in this paper. It seems that jobcoaching is closely connected with this notion, which is aimed at understanding and improving the lot of human in the world of organisation, especially when people have the possibility to be active on the labour market for a longer time. Similarly, as in case of the basic assumptions of the humanistic approach to management, jobcoaching puts to the fore the need to understand the personal experience of the members of the organisation. The purpose of this paper is to present the jobcoaching as a method of age management in organisations. The paper verifies a research hypothesis, that in systematically changing conditions of the organisation, the use of jobcoaching can improve the company’s operations, as well as it can be a starting point for changing the attitudes of employees and employers to the situation prevailing in the environment.