Algi księżnej Anny i bambusy Konrada Wallenroda. Mazurskie legendy „z odzysku”

The text concentrates on the multidimensional aspects of transforming a Masurian town into a tourist attraction. The analyzed material includes tourist brochures, museum guides and leaflets, town promotion events, fairs, and festivals. The article demonstrates what role folk literature and local lore play in the recapturing of the site identity, especially when it is part of Recovered Territories. It further shows how certain aspects of this process are forgotten. The author investigates cultural meanings of such procedures, uncovers attitudes towards history and local memory, and finally asks questions about their role in contemporary culture.