Peculiarities of art management in a digital context - a case study of Poland

Purpose. The digitalisation of the aesthetic experience affects the level of artistry and creativity transfer by the artwork and the quality of participation in the arts. Due to cultural differences between Poles other countries citizens in perception qualities, this study assesses the effect of the participation form (in-real or digital) in the aesthetic situation by receivers on artistry and creativity potential. Design/methodology/approach. The quality of participation in five arts types (musical, performing, literary, audio-visual, visual) was assessed using ten criteria. Data analysis, based on a worldwide sample (38 countries, n = 221). Findings. The participation form in arts determines participation quality in the aesthetic situation differently by Polish and non-Polish receivers. Furthermore, there are noteworthy cultural variances among Polish and non-Polish art receivers of particular types of arts and particular forms of participation in arts. Research limitations/implications. The study outcomes may interest: art creators looking for the optimal way of delivering artworks among receivers from Poland and other countries; art managers and marketers for deeper understanding of Polish art receivers’ viewpoints and their preferences about participation in arts in-real or digitally; art receivers to compare their judgement about the participation ways in arts with the preferences of Polish art receivers. Originality/value. The first attempt in the literature assessing the quality of the participation in the aesthetic situation regarding the form of participation between Polish and non-Polish societies.