Projekt gastroheritologiczny Tamary Ognjević jako przykład instytucjonalizacji serbskiej kultury kulinarnej

Contemporary Serbia is at an advanced stage of systemic transformation, facing the need to revise its own traditions; in order to become a segment in internation­al market structures, it needs to develop its own recognizable national brands. With subsistence agriculture in mountainous regions, the almost forgotten cook­ing techniques, religious and ethnic beliefs related to food, unique cookware pro­duction, dining etiquette, and a range of ethnological and anthropological condi­tions, the authentic picture of Serbia’s gastronomic heritage becomes holistic and diverse. The gastroheritology project, implemented in Belgrade by the Artis Cen­ter and led by Tamara Ognjević, is an example of how an interdisciplinary research method is constructed which enables all-encompassing collaboration between the academia and tourism organizations and the gastronomy industry aimed at pre­serving and promoting Serbia’s culinary heritage. Gastroheritology as a method of research in cultural heritage was developed on Serbian ground, but through its universality it can be applied to similar research conducted in other European and non-European countries.