Innovative use of resources of SPA tourism enterprises during the humanitarian crisis caused by the Covid-19 pandemic

Purpose: Study addresses the issue of an implementation, in a crisis situation, of an organisational innovation in the form of transformation of tourism and medical activities of Polish health tourism companies into crisis support centres for the health care system. Design/methodology/approach: The COVID-19 pandemic was a difficult period for the tourism market, but by adopting the form of a natural experiment (Messer 2016) it allowed tourism enterprises to develop and implement new organisational solutions. Findings: The research note shows the key conclusions from the research conducted in Polish health resorts in the period 2018-2021. Originality/value: The article has practical value by showing solutions developed during the pandemic.