Problem krótkowzroczności strategicznej

The paper explains the strategic myopia concept, grounded in managers' cognitive assumption. The concept is rooted in marketing myopia. The learning myopia concept captured three dimensions restraining the efficiency of learning in organizations. Selective perception, narrow options and resulting actions describe the broadest concept of managerial myopia. This paper proposes a view of strategic myopia as an imperfect environment perceptions: competitive and network, referring to two established generic categorizations of the firm's strategic environment.