KREATIVNÍ EKONOMIKA A JEJÍ MĚŘENÍ

New information and communication technologies, hand-in-hand with globalization, formed condition for the creative economy, which is based on human creativity. In science, art and culture fields, where creative economy has its grassroots, represent an important source of growth. This paper is pointing out a new competitive advantage, not just for each corporation but for the whole regions as well. It is describing the importance of creative economy growth and bringing survey of approaches to the creative economy definition, its ranking and measurement efforts, which lately is bringing certain problems, since the creativity is the input and not an output, used (as of now) for field outputs structuring.