PREMISES FOR PURCHASE OF ECOLOGICAL FOOD ACCORDING TO RESPONDENTS

The study encompassed households situated in different parts of the country, in particular those of them, in which ecological food is consumed. The subject of the study was, first of all, consumption of certified ecological food. The analysis considered some factors such as the source of information on ecological products, frequency of ecological food purchases, reactions to change in price that influence consumer behaviors in ecological food market. Among the factors that cause the situation where consumers do not reach for products of that type the respondents listed most often the limited number of outlets where they could be purchased and the high price.