ETNICKÁ IDENTITA, KOGNITÍVNY PRÍSTUP A TERÉNNY VÝSKUM: AKO NA TO?

In this article, author tries to show that to explain ethnic identities, we need to evoke both anthropological and psychological explorations. The recent research results in cognitive psychology are provided, namely, the psychological evidence concerning the essentialist reasoning about social groups in everyday thought. Some empirical data from the field-work in Western Ukraine (Transcarpathia) are presented and discussed.