Mezi obory: vizuální kultura

In the field of the folk and popularized art, ethnography and art history cooperated for the entire 20th century, especially in the iconographic and iconological studies. However, the folk and popularized art remained a subject matter of ethnology, while the art history was concerned with the professional art. This was the reason that mass culture and visual art were marginalized until the 1960s, regardless of the social groups which are consumers of this type of culture, and regardless of the aesthetic rating. This barrier was broken only within the last three decades under the influence of the increased interest in everyday culture and its manifestations such as mass graphic, occasional prints, greeting-cards, souvenirs, recently also advertisement and new media products. The whole sphere of the so-called visual culture became an object of interdisciplinary research with participation of sociology, psychology, cultural history, art history, musicology, theatrology and filmology, visual anthropology as well as ethnology. Within the frame of ethnology, the new specialization was named Bildlore or Bildforschung.