Advantages and disadvantages of internet marketing research

Internet surveys are available 24 hours a day, seven days a week. Companies can collect information quickly, and consumers can fill out information at their leisure. But even with this availability, there are certain inherent disadvantages of Internet marketing research. Companies sometimes discount online surveys as a primary source of data collection because of these disadvantages. Businesses may prefer to round out their Internet marketing research program with other methods that could include phone surveys, standard mail surveys and personalinterviews. The aim of this article is to present the advantages and disadvantages of market research via the Internet. The material is a review of literature and is supported by the research experience of the author

1st INTERNATIONAL SCIENTIFIC CONFERENCE, dilemmas of scientific research in various fields of science: natural sciences, science and technology, economic and social sciences, humanistic sciences, 10th October, 2016, Cracow, Poland