TEMPORAL PROCESSES IN TOPICAL MENTAL ACCOUNTING

The present study deals with temporal processes which are essential for decision making in topical mental account (Thaler, 1999). The experiment focuses on temporal processes (zero-probability barrier and aging of proposition) in future time mode. It was found that the decision outcome is sensitive to both of the above. The results revealed a classical framing effect (Kahneman, Tversky, 1984) for the present and future time modes. The elimination of the framing effect for the past time mode (Polunin, 2009) was replicated and it was also found for the future time mode when aging predefines a decision outcome. The current results and the temporal processes described earlier (Polunin, 2009) provide the reasoning for an introduction of multiple temporal processes influencing a decision outcome in topical mental account.