The social responsibility strategies in time of the climate crisis in selected car manufacturers

Purpose: The main purpose of the paper is to systematize and analyze social responsibility strategies the organizations operating in car industry perform with regard to climate crisis. The paper attempts to determine to what extent the non-financial reports reflect producers’ concern for the environment and what impact it has on their CSR strategies. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well as data analysis and case-study. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on prevailing directions in shaping CSR strategies in car industry today. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account other producers worldwide. Additional work is needed to disseminate research findings among managers and to implement them in appropriate strategies. Practical implications: The results of the research discussed in the paper have a theoretical but also some practical implications mainly for the managers but also for potential customers and cooperators of the automotive industry. Social implications: Building awareness of trends in shaping social responsibility strategies in car manufacturing industry. Originality/value The paper has a cognitive value for managers as well cooperators and customers of car manufacturers. The outcomes have theoretical as well as practical implications in search of solutions to improve CSR strategies in the light of ongoing climate crisis.