Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy

The article is published to study some last research about social media marketing and its conceptualization. Besides, this study categorizes social media and social media marketing. Likewise, the article also studies the methods were applied social media marketing in Starbucks coffee. Therefore, the paper identifies gaps in previous studies so that the authors can continue to expand their study on this field in the next research projects.

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1. Preface

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2. Session: International Conference on Research in Management and Technovation