Innovation as an opportunity to increase the competitiveness of small and medium-sized enterprises in Poland presented on the example of Małopolskie voivodship

Purpose: The aim of this paper is to examine the role of innovation as a factor influencing the growth of competitiveness of small and medium-sized enterprises (SMEs) in Poland, using the Małopolskie Voivodeship as a case study. The paper aims to analyse how innovation can be used to increase the competitiveness of SMEs and to identify factors determining the success of innovative activities in a regional context. Methodology: A survey was used to investigate the level of innovation and competitiveness of small and medium-sized enterprises (SMEs) in Poland, with a particular focus on the Małopolskie Voivodeship. The research was conducted according to the following plan: 1. questionnaire design: a survey questionnaire was developed containing questions on innovation, development strategies, challenges and support in the context of SME competitiveness; 2. selection of the research sample: a representative sample of SMEs from the Małopolskie Voivodeship was selected, taking into account the diversity of industries and sizes of enterprises; 3. conducting surveys: survey questionnaires were sent out to selected companies by e-mail, as well as delivered in person or by post; 4. data analsysis: the collected data were analysed using statistical tools, such as statistical analysis, to obtain results and conclusions; 5. interpretation of results: the results obtained were interpreted in the context of the research objectives, taking into account the specific nature of SMEs in the Małopolska region. Findings: Between 2022 and 2023 key factors for improving competitiveness included the introduction of new products and services, reduction of tax and social security contributions, improvement of quality of and service and support from public institutions. Improving product quality was key to building a positive brand image and gaining customer loyalty. Support from public institutions, including subsidies, training and regulatory facilitation, had a significant impact on companies' ability to achieve their business goals. The research also showed that less than half of the surveyed enterprises used the services offered by support institutions, suggesting the need to intensify activities promoting the benefits of cooperation with these institutions and eliminating barriers to establishing such cooperation.