Tytuł pozycji:
Informatyka w zarządzaniu relacjami z klientami
One of the main roles that IT plays in the business is to enable a new way of performing tasks and processes. In the nineties IT was successfully applied in the are of customer relationship management. New category of information systems, named CRM, creates opportunities for firm serving huge number of customers to treat them individually and to identify their value for the firm. The paper presents results of the study done in order to answer the following questions: What are CRM systems? How CRM systems can benefit for the firm? To whom CRM systems can be of value?
