Marketing and logistics : oriented procurement of resources by the Armed Forces of the Republic of Poland as a sign of operations rationalization

This publication aims at discussing one of the most vital aspects for military operations, that is marketing and logistics-related procurement of resources, which is a sign of rational operations in the current, competitive, market economy. This issue is presented in three aspects: 1. Attempt at defining rationality of operations; 2. Integration of logistics and marketing as an expression of rationalization of operations; 3. Marketing and logistics-oriented process of procuring resources by the Armed Forces of RP. Analytic and synthetic method is applied to provide an in-depth analysis of the problem.