New trends in consumer behaviours - a modern approach to urban transportation problems

Due to the increasing costs of urban traffic congestion, new trends of consumer behaviour in passenger transportation may be observed. Among those trends three seem to be particularly significant, i.e. collaborative journeys (as a form of collaborative consumption), carsharing and helping other road users via mobile apps (as a form of consumer citizenship behaviour). The theoretic deliberations about the trends have been supplemented by results of direct quantity research presenting respondents’ opinions about contemporary consumer behaviours.