Die gemachten Gäste: die Bergsteigerdörfer und ihr Bild von den Reisenden

The Austrian Alpine Association created the brand of Mountaineering Villages to promote a sustainable development of tourism and protect the entire mountain range. The idea of the Mountaineering Villages is the result of the cooperation of alpine associations with local tourist organisations and communities, with hoteliers and committed members of the population. In its policy, the initiative Mountaineering Villages outlines ideas about the ideal guest. It connects the tourists through publications, forms, structures and everyday practices to the villages. The article asks how this relationship develops and what ideas about the guests are created.