KOLEKTÍVNA PAMÄŤ GENERÁCIE Y V EURÓPSKOM PROJEKTOVANÍ VÝSKUMU

The article explores a few aspects of generation collective memory in millennium generation that is named Generation Y (Gen Y). This topic is based on drivers included in Strategic Research Agenda of Joint Program Initiative: Cultural Heritage and Global Change. Drivers lead attentions of researchers to generation transmission and collective memory and necessity realise empirical verifications. The author applied expertise of Real-Time Delphy Study on the Future of Cultural Heritage Research to description changes in generation perception of folklorism. Globalisation impact is studied on different preference transmission of content collective memory. Significant global generational changes are registered in technical and interpersonal contact communication, preference of memos vehicles and culture heritage functions.