NARRATIVE TRADITION OF KING MATTHIAS IN THE PROCESS OF TRANSFORMATION

Folktales have become, among other things, objects of promotion; they have been incorporated in heritage tourism, they are presented as cultural objects, and displayed to the local people, tourists, visitors, and the general public. Among such folktale events are fairy tale parks, museums, tourist attractions, artistic, cultural and entertaining events, and narrative festivals. The “life” of folktales will be discussed in the present time on the example of the narrative tradition of King Matthias in Slovenia, which was converted into a cultural and entertainment event named “The Castles of King Matthias” that takes place in the small town of Črna na Koroškem/Črna in Carinthia. Socio-economic and historical backgrounds will be analysed that cause such transformations of narrative traditions, and also the problems and positive effects that may be the result of these processes.