MULTIMEDIÁLNE SPRACOVANÝ TEXT A JEHO PREMENY

In this paper, we focus our attention on the changes in the formal creation of the text in the current conditions of the digital era and especially on how the visual appearance of the text and its graphic processing is changing. Digital technologies, which enable the processing of information and its dissemination, especially in virtual space, play an important role in the expansion of word processing. Visual and graphic means of word processing appear marginally in traditional stylistic works. Therefore, we follow up on this link and try to point out the current possibilities of graphic word processing. In connection with the interactive view of communication, it is necessary to deal with pluralistic tendencies in the creation and reception of the text.