The Individual Determinants of the Attitudes of University Students towards the Functional Quality of Educational Services – Using the Example of Bachelor Level Students of the Warsaw School of Economics

This study aimed to develop a method of identifying the association between the individual traits of the students’ functioning at university and their attitudes towards the functional quality of the educational services provided by university. Within the study, a comprehensive description of the individual traits of student functioning (based on NEOAC model of personality), as well as a comprehensive description of the functional quality features of educational services as perceived by students has been developed. In order to analyse the association between individual traits and functional quality perception, cluster analysis and discriminant analysis were employed. The method for identifying the association between students’ individual traits and their attitudes towards the functional quality of educational services has been developed and verified. As a result of the questionnaire surveys covering bachelor level students, 25 dimensions of functional quality of educational services’ perception and 5 dimensions of students’ individual traits of functioning at university have been identified. Based on these individual traits, three individual types of students’ functioning at university have been indicated and named as: “stable engaged”, “nervous engaged” and “not engaged”. The detailed relationships between individual traits, types and functional quality perception have been described.