THE LANGUAGE OF RUSSIAN PRESS IN THE POST-MODERNISM'S AGE: EXPANSION OF PRODUCTIVITY OF ARGOT'S WORDS (Yazyk rossiiskikh SMI v epokhu postmoderna: rost slovoobrazovatelnoi aktivnosti argotizmov)

Today the media is often seen as the 'fourth estate' of the Russian Federation's system, which already marks its special position in society. To answer the question if the media is really responsible for aggression, its texts were analysed in order to underline some aspects of language manipulation that must come together to create violence and aggression. The modern journalistic texts are characterized by continually growing trend to intensify negative emotions. Moreover, the media language violence has certain potential effects on the individual and is able to affect everybody. The authoress examines the productivity of various argot's words in the journalistic texts.