Japanese Local Community as Socio-Structural Resource for Ecological Lifestyle

The Fukushima nuclear disaster re-placed in more severe way on the agenda of Japanese society the question of the re-evaluation of an ecological consumption and lifestyle. This article studies the specific features and the development of the environmentally minded lifestyle in Japanese local communities; the enterprising social actors who help disseminate it and spread its values; and the particular way of implementation of well‑established global practices in local Japanese conditions. The purpose of the text is, in proceeding from the concept of ecological lifestyle, to determine the local community as vital socio-structural resource for promotion of ecological consumption in Japan.